Beauty brand inspiration #1 – 10 brand designs we’re loving this month
Here at Pelham Private Label, we’re passionate about great packaging designs. Every month, we’ll be trawling through the internet to find ten beautiful cosmetic branding designs to share with you. From established household names to concept art for fictional companies, each month we’ll be sharing cosmetics design inspiration from around the world.
Our 10 favourite packaging designs for June
The packing on Herbivore Botanical products is so simple in the design but it’s beautiful nonetheless. Striking typography, a monochrome colour scheme and geometric shapes draw you in. Even a quick glance at the product range will allow you to find a suitable product for your current mood as the main benefit of each one is listed in prime position on the labels – e.g. calm, hydrate, detox.
This is a concept packaging design for a range of skincare lotions and oils. The traditional illustration style combined with the amber bottles give these products a high-end, luxury feel with a dash of vintage glamour thrown in for good measure. The fruits busting out of the botanical imagery evoke the senses and give you an idea of the scent before you even open the bottle.
Boiné Clinic (concept design)
Boiné Clinic offers a full range of skincare and beauty products. The minimalist design and muted pastel colours gives a very clean look to this packaging which would certainly stand the test of time.
Kiehl’s Luminosity (Student design project)
Students Silvia Alberti and Corinne Carbonnel created these serum product designs as part of their Master’s Degree in Packaging Design. They cleverly gave each product variation a different coloured pipette so that the consumer can quickly identify the product they are looking for.
Persea Apothecary is a beauty and skincare brand from Mexico. The cobalt blue bottles reference the old glass bottles that were stocked in Mexican apothecaries. This gives the packaging a traditional, familiar feel which contrasts wonderfully with the modern, minimalist labels.
Packaging design agency Craig & Karl are famous for their vibrant colour choices and cartoonist illustrations. Their signature style works perfectly in these Sephora make-up designs to showcase the products and add a fun, friendly feel to them. The distinctive colours of the make-up itself almost seem like an extension of the packaging – very clever indeed.
The floral photographs peeping out from behind the frosted glass style bottles in these Seventh Generation hand wash products gives a breath-taking, calming, ethereal effect. Clever use of the number 7 gives the consumer an insight into the scent of each product. If the whole bottle had been covered in the full-colour photograph, it would perhaps have been too overwhelming – muting the design in this way gives a classier look.
If you’re looking for a natural skincare brand; you’ll instantly know you’ve found one when you see these designs. The simple range of pastel colours draws attention to the brand name which stands out in copper coloured foil. The dark bottles make the pale colours of the labels stand out.
Estribor (concept design)
Now here is some branding that would look great in any bathroom! The nautical logo design gives a playful feel which is completely appropriate given that Estribor is a baby cosmetics company. Created by María de Benito Salazar, the fun, friendly logo stands out on the blue-and-white themed packaging to create a recognisable brand.
Musq are an Australian brand that focuses on clean and simple skincare. The masculine black-and-white theme and bold, contrasting typography would be well suited for display in a salon as well as at home. The brightly coloured candle box injects some much-welcome colour into the product range, yet the candle inside stays true to the brans’ monochrome aesthetic. Simple and striking!